Beauty Industry

Attitude Launches Oatmeal Sensitive Hair and Body Care Collection

New EWG Verified range of products includes oat extract to help combat dry or sensitive skin.

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By: Rachel Klemovitch

Assistant Editor

Canadian beauty and home care company, Attitude introduced its new Oatmeal Sensitive collection designed for sensitive and dry skin. The collection includes four lines of vegan and dermatologically tested hair and body products.

The collection is formulated to soothe skin and hair. Soaps, shampoos, body washes, hand creams, body lotions and deodorants are included in the range.

See Also: Attitude’s Oceanly collection is featured in Growing Clean Beauty from the Ground Up.
 
The Oatmeal Sensitive Collection includes a Moisturizing, Nourishing, Soothing and Unscented line. 
 
Products include an unscented option that is offered in an aluminum refillable bottle. Each item is available in three fragrances: argon, chamomile, and avocado as well as unscented.
 
“We have decided to develop a collection that meets the needs of people who have delicate skin, but also want to have a sensory-rich experience,” said co-founder and CEO JF Bernier. “We are proud to offer these new oatmeal-enriched products bearing the EWG VERIFIED seal.”
 

Related News

Attitude recently expanded its Oceanly collection with 28 new makeup products. The company also named Jean-Philippe Guay as director of communication and the brand. Attitude also launched plastic-free beauty bars
 

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